I believe that it is important to share the best of what I have learned with others. By doing so, I hope to provide you with an advantage over those who have to learn everything for themselves. This Best Practice Series focuses on points that I believe lead to success in the beauty industry. These are the fundamentals that I used to expand my company from 1 salon to 4. We use these methods every day to grow and prosper. – Eric Fisher

Attention is retention

“Pay attention!” It’s a phrase we’ve all heard our entire lives. While it sounds so simple, it is difficult for many of us to do. We all have a hard time focusing our attention. Often, it’s because of distractions. In the beauty business, attention is retention. So you have to learn how to focus 100% on your guest.

When you are with a guest, don’t:
– Answer any phone calls.
– Let your cellphone ring.
– Talk to other clients.
– Gossip or pay attention to other guests.

Make it a habit to consciously listen. Your guests will feel special and want to spend time with you again. People like to spend time with and patronize those that make them feel good. The simplest way to ensure that your guest wants to spend time with you is to pay attention.

When you focus your attention, you stay in the moment with your guest. Trust us; your guest will be highly aware of it.

Watch the video below to hear more from Eric Fisher about the importance of paying attention to your guest.

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Are you interested in learning more about how to take your career to the next level? Check out the Be Wildly Successful online course led by Eric Fisher. It gives you a blueprint with a proven method for success to help you double and even triple your income. You’ll gain the skills to make more money and create the life you’ve always dreamed of having. Check it out here!