I believe that it is important to share the best of what I have learned with others. By doing so, I hope to provide you with an advantage over those who have to learn everything for themselves. This Best Practice Series focuses on points that I believe lead to success in the beauty industry. These are the fundamentals that I used to expand my company from 1 salon to 4. We use these methods every day to grow and prosper. – Eric Fisher
are you so wealthy?
I have seen this SO many times in this business. A beauty professional who refuses a service because they don’t want to stay late and take a last minute client. Or a stylist trying to build their books yet refuses to take a walk-in guest. In this industry, it is critical that you be available to the customers. People are busy, stressed and time-pressed. That is why it is important to be willing to come in early and stay late. You MUST work the hours that accommodate today’s clientele. If you don’t, be certain, someone else will.
I always ask my students and stylists this question. “Are you so wealthy you can afford to turn down a $20 haircut?” Is your career so lucrative and your client list so full that you don’t need $20? If the answer to that is “no” then why are you refusing to do services?
Think about all the times you didn’t feel like doing something but you did it anyway. Was there a benefit? Don’t you find that you are almost ALWAYS glad you went ahead and did it? The next time you are presented with the opportunity to take that end of the day, walk-in client ask yourself, “Am I so wealthy?”
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