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I believe that it is important to share the best of what I have learned with others. By doing so, I hope to provide you with an advantage over those who have to learn everything for themselves. This Best Practice Series focuses on points that I believe lead to success in the beauty industry. These are the fundamentals that I used to expand my company from 1 salon to 4. We use these methods every day to grow and prosper. – Eric Fisher


give your clients a guarantee

Most clients won’t complain. They will simply go to another service provider. ⁠Don’t let this happen to you. Make sure every guest feels comfortable communicating with you and expressing exactly how they feel about your services and products.

Give your clients a 100% guarantee. When you finish a service, look your client in the eyes and say, “If you have any challenges with your hair or the products I recommended, feel free to call me within 48 hours and I will take care of you.” Your sincere guarantee warrants complete client reassurance. It communicates that you care about them. It shows servant leadership, and it creates a partnership of confidence.⁠


Don’t lose a client because you made them afraid to talk to you. And when they DO call with a challenge, never be defensive. Offer a solution and stand by your guarantee. Remember, clients aren’t always right but they’re never wrong.⁠

There is one last thing I always say when I finish a service. “Is there anything else I can do for you?” Try giving your clients a guarantee today so you, too, can build an amazing business!


For other great business tips from Eric Fisher, click here.