I believe that it is important to share the best of what I have learned with others. By doing so, I hope to provide you with an advantage over those who have to learn everything for themselves. This Best Practice Series focuses on points that I believe lead to success in the beauty industry. These are the fundamentals that I used to expand my company from 1 salon to 4. We use these methods every day to grow and prosper. – Eric Fisher
give your clients a guarantee
Most clients won’t complain. They will simply go to another service provider. Don’t let this happen to you. Make sure every guest feels comfortable communicating with you and expressing exactly how they feel about your services and products.
Give your clients a 100% guarantee. When you finish a service, look your client in the eyes and say, “If you have any challenges with your hair or the products I recommended, feel free to call me within 48 hours and I will take care of you.” Your sincere guarantee warrants complete client reassurance. It communicates that you care about them. It shows servant leadership, and it creates a partnership of confidence.
Don’t lose a client because you made them afraid to talk to you. And when they DO call with a challenge, never be defensive. Offer a solution and stand by your guarantee. Remember, clients aren’t always right but they’re never wrong.
There is one last thing I always say when I finish a service. “Is there anything else I can do for you?” Try giving your clients a guarantee today so you, too, can build an amazing business!
For other great business tips from Eric Fisher, click here.