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I believe that it is important to share the best of what I have learned with others. By doing so, I hope to provide you with an advantage over those who have to learn everything for themselves. This Best Practice Series focuses on points that I believe lead to success in the beauty industry. These are the fundamentals that I used to expand my company from 1 salon to 4. We use these methods every day to grow and prosper. – Eric Fisher


Make Eye Contact

When you make eye contact it tells your guest that they can trust you, that you’re going to pay attention to them, that you care, that they’re special, and you genuinely like them. It’s a key element in important negotiations, relationships, and business transactions. It builds trust. Don’t look down, don’t look to the left or right, and don’t look above them. Look them right in the eye.

Not everyone feels comfortable making eye contact. If this is the case for you, try these tips from Verywell Mind:

  • Make eye contact before you start talking.
  • Maintain eye contact 50% of the time when speaking and 70% when listening.
  • Hold eye contact for 4-5 seconds at a time.
  • Look away slowly.
  • Instead of looking away or down look at another spot on their face.
  • Break your gaze to make a gesture or nod.
  • If looking someone directly in the eyes is too stressful, instead look at a spot on their nose, mouth, or chin.

For more insights, hear what Eric has to say in the video below!



For other Best Practice tips, click here. Stay up to date with us; follow us on Instagram.