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We want you to reach your goals and love what you do because, let’s face it, we love this industry. It’s the greatest industry in the world. As beauty professionals, we get to make people look and feel great every day. As a result, people look forward to seeing us. There is so much potential for success. But getting started is the hardest part. In this series, “Business Advice from Eric Fisher,” we tap into Eric’s wealth of knowledge and share advice that will help you reach your goals. Without further ado, here’s the latest business tip.


create look books on pinterest

The consultation is the most important time you spend with your guest. It sets the stage for a wonderful experience. Nearly everything that can go wrong during an appointment hinges on this conversation. One way to guarantee everyone is on the same page is to use pictures. And to organize those pictures into a look book.

Look books offer a collection of photos and/or videos used to display different haircuts and styles. It is a rich visual experience that guides your clients through your consultation. Visual content is not only easier but faster to process. Why? Because clients often have trouble describing what they want effectively, or try to use industry jargon but often use that jargon incorrectly. This leads to miscommunication, which leads to disappointment for the client and frustration for the stylist.

Pinterest is an awesome resource to organize your look book. Search for photos of top models and celebrities. Look to the fashion industry for up to date images of styles, cuts and colors. It is important to understand and know how to achieve the looks you see.

I recommend breaking haircuts, colors and styles into several different categories; as many as you can think of. Having categories allows you to quickly go to the board you need without surfing through thousands of irrelevant photos. Your boards are an ongoing work in progress. If you conscientiously and continuously update your boards, you will always have cutting edge photos available to guide your clients.

A picture is worth a thousand words.


For other great business tips, click here.