We want you to reach your goals and love what you do because, let’s face it, we love this industry. It’s the greatest industry in the world. As beauty professionals, we get to make people look and feel great every day. As a result, people look forward to seeing us. There is so much potential for success. But getting started is the hardest part. In this series, “Business Advice from Eric Fisher,” we tap into Eric’s wealth of knowledge and share advice that will help you reach your goals. Without further ado, here’s the latest business tip.
look the part
You are in the beauty and wellness industry, so you should look the part. It’s vital to your reputation, and it is part of gaining a client’s trust. Take the time to get yourself ready EVERY DAY.
How you are perceived by others is based on how you present yourself. One of the hardest lessons some of my students have had to learn is that people will base your skillset on how you look. If you come to work looking like you just rolled out of bed, hair a mess, yesterday’s makeup and stained or wrinkled clothing – your clients will assume that you don’t care about your own appearance, so you probably won’t care about theirs.
By taking the time to put yourself together every day, it tells your clients that you respect yourself and that you should be respected. Even if you don’t FEEL fantastic, it won’t matter. You still LOOK the part, and as a result, you will actually end up feeling better.
I often tell new stylists to “dress a level above.” What does that mean? It means to take the effort to dress a level above the clientele you want to have in your chair.
I love when a new client comes into the salon and says, “I knew I was in the right place! Everyone here looks incredible!” At Eric Fisher Salons, we act like market leaders. From the front desk, the newest stylist, to the most senior stylist, everyone looks and behaves like they are experts in the beauty industry. That is the image we want to project.
Think about it; you wouldn’t go to a dentist who didn’t have teeth – would you? Your clients won’t have confidence in a beauty professional who doesn’t look the part.
Remember that like attracts like. As you think about and refine your image, consider the type of clients you want. Take an honest look at yourself. Are you making an effort to look the part every day?
For more business tips, click here.