Hi, I’m Eric Fisher. I am the owner of 4 salons, a beauty school and a business education company for beauty schools and professionals. I have won a few hair awards, a few business awards, a few industry awards. I have a passion for learning. Because of my own thirst for knowledge, I am also passionate about sharing with all of you. The Eric’s Favs series is just that. Me sharing with you the things I am inspired by right now.
podcast to listen to
Have you heard of Clubhouse yet? This invite-only, audio-based social media platform has been the hottest new app of 2021. Clubhouse features discussion rooms with podcast-style moderators, where users can listen to live streaming audio and even join in the conversation “on stage” with the push of a button (and the go-ahead from the room’s moderator). Topics range from beauty and fashion to world events and politics, and everything in between. Clubhouse provides unparalleled opportunities for free education.
book to start
The Latte Factor by David Bach. This book is a quick read sharing the secrets to achieving financial freedom. The Latte Factor can help anyone, of any age, achieve financial independence.
article to read
Why Pinterest Could Be Your New Best Friend, Gina Escandon, Modern Salon. Have you considered using Pinterest as a social media platform to up your marketing game? Pinterest has 450 million users, 89% of which are looking for purchase inspiration. Pinterest is all about visual discovery, and the content resurfaces for months. You can use Pinterest to feed back to your Instagram, Website or Youtube. Because Pinterest uses boards, it is a great platform to show case not only different looks, but different stylists if you are a salon owner.
trend to follow
Hair trends for Summer 2021 include the chin-length bob, a mid-length lob and the shag or mullet shag. Texture is big and bangs, especially curtain bangs with face-framing, are the looks your clients will be asking for. Because these looks work for almost any texture of hair from curly to straight, this will be a summer trend to watch for.
For more of Eric’s Favs, click here.