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We all have good intentions at the beginning of each year. We set goals and make big plans. But a few months or even a few weeks in, we lose momentum, and those goals fall aside. We’ve all been there. Goals don’t have to be a struggle. We’ve developed a great strategy to help you reach your goals. Our founder, Eric Fisher, has personally used this goal-setting method throughout his career. It works! To achieve success, you have to set goals. Goals are the road maps that get you where you want to go. With the right mindset and a good plan, you can achieve your goals. Let’s dive into this more.

WHY You should SET GOALS

It’s easy to look around and find successful people you want to be like. You might be jealous that they’re making it and you’re not yet. Don’t let this get you down. Don’t be a victim of Imposter Syndrome. You can do it too! Don’t compare anyone’s journey to your own. Only you can define success for yourself. And you can’t compare someone’s middle to your beginning. The hardest part is getting started, but you’ll begin to get wins once you do. These wins will motivate you to keep going.

Here’s something you don’t always see on social media – those super successful people you like to follow are putting forth a lot of effort to get their results. You just aren’t seeing that side. They started at the beginning too. These individuals aren’t the smartest or the most talented – they’re the people that set goals and work hard to achieve those goals. They have grit. They’ve defined the result and know working hard now will pay off later. They’re goal-oriented, and they get things done. They have a sense of purpose. You know what? You can too! Take those things that are making you jealous and create goals so you can achieve them too.



When setting your goals, you should start with the answer. Begin with what you want to do, where you want to go and how much money you want to make. Paint a bigger picture for yourself. Only you know what your next level looks like. Some goals will be easy to achieve, while others will be tough. Figure out what your goals mean to you. Will they help you have a better lifestyle? Increase your self-fulfillment? Lead to greater happiness? Heighten your self-confidence and self-esteem? Define what you are trying to achieve.

Here are four things your goals should include:
1. The goal must be specific.
2. It must be measurable.
3. It needs to include a deadline.
4. It must be achievable and realistic.

As a beauty professional, here are some ideas of goals you can set:
– Double your average ticket.
– Book ahead two months in advance.
– Sell retail to 100% of your clients.
– Practice your craft for 30 minutes every day.
– Read one book per month.
– Workout every day.
– Increase your sales by 100%.
– Pre-book 100% of your clients.

After you’ve figured out what you want your goals to be, you can do nothing, you can do a little, or you can do a lot. Where you put your focus is where you get results. The more effort you put in, the better your chances are of successfully reaching your goals. If you want to be on top of your game and like the people you follow, you have to put forth the effort. Your goals should give you a sense of purpose. They should excite and motivate you.



Staying motivated is always the hardest part, but it can be done. You have to stay focused.

Here are some tips to help you stay motivated:

1. Every morning, write down your goal as if you’ve already accomplished it. If your goal is to be booked solid for two months in advance, write down, “I’m booked up two months ahead.” Do this every day. Don’t skip a day. It will help you focus on your goals. The simple act will remind you of the possibilities and what you want to accomplish.

2. Practice positive self-talk. Tell yourself that you can do better, and you will do better. Be positive. Tell yourself, “I can do better.” “I will do better.” “I can do this.”

3. Visualize. Imagine yourself doing a better job and reaching your goals. Visualization is a technique Olympians use to enhance their performance. Every morning before you get out of bed, visualize yourself being successful, being better and reaching your goals.

4. Practice the “If, Then” model. “If I do this, then I’ll get that.” “If I work harder, then I’ll achieve that.” “If I think I can, then I will.”



For you to be successful, you must commit to living up to your possibilities and capabilities. You cannot blame others when you don’t reach your goals. It’ll take a lot of effort, but the more effort you put in, the better chance you have of reaching your goals. It can take a long time to achieve your goals. You must have patience and acceptance that sometimes you’ll have setbacks. You can’t expect to reach your goals all at once. It can be frustrating when you have goals and don’t achieve them. This happens to all of us.

Your goals can change your life. As your life changes, your goals will change, and they’ll keep you moving forward. Start small and build up to your larger goals. The bigger the goal, the more energy and effort it’ll take. Sometimes it’ll be tough, and you’ll get disappointed when you stumble. Just know, that is part of the process. You have to pick yourself up and keep going. Setting goals is about planning; it’s creating a strategy.

Reaching your goals is gratifying. We all like to feel good about ourselves. But know there are no instant solutions. It’s your life, your potential. At the end of the day, you don’t want to say, “I should’ve, would’ve or could’ve – but I didn’t.” You’ll feel better about yourself when you are living up to your true potential. Therefore, you’ll gain tremendous personal achievement by taking ownership of your goals now and being willing to do what it takes to reach those goals. Developing the right mindset is the perfect place to start.



You’ve got the head knowledge; now, put it into practice. Use the following guide to create your own goals, their challenges and how you will create solutions for success.

1. State your goal.

Here are some examples:
– Booked two months ahead
– 100% productive (waiting list)
– 100% client retention
– Higher average ticket (double your basic service price)
– $9 retail per client

2. Define the challenges you might face.

Here are some examples:
– Slow growth
– Vacancies in your appointment book
– Clients not coming back
– Not recommending additional services
– Clients not buying

3. Figure out solutions to the challenges.

Here are some examples:
– Different hours, add-on services, pre-book all clients
– Ask for referrals, connect with groups, offer free consultations or services, use VIPs or create a social media strategy
– Business looks fresh and clean, craft the experience, deliver expert services, pay attention
– Recommend authentic add on services to every client
– Tell every client about products, create a retail strategy

4. Determine the success.

Here are some examples:
– Full book to reach financial goals
– Full 100% production
– Increase profits, cash flow, client loyalty, client referrals
– Doubled average ticket, more money, fewer clients
– Selling retail to every client



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Are you interested in learning more about how to take your career to the next level? Check out the Be Wildly Successful online course led by Eric Fisher. It gives you a blueprint with a proven method for success to help you double and even triple your income. You’ll gain the skills to make more money and create the life you’ve always dreamed of having. Check it out here!