Keep in Touch – Why Email Matters
Client retention happens between appointments as well as when a guest is in your chair. Utilizing email is a great way to keep in contact with your clients. Send a new client an email that welcomes them to your business and thanks them for their visit. Email is a great way to give them the inside scoop on promotions you are offering.
For the guest that may not come in on a regular basis, an email is a great reminder tool to let them know you have noticed they haven’t been in and you look forward to seeing them again. You can even include a discount offer for those clients who have not returned in the last 3-6 months. Many guests will be touched you that you thought of them.
Emails are the cheapest and easiest way to get your message to clients and prospective clients. Stylists who regularly obtain clients’ email can make an average of $2,000 more per year through increased visits and retail sales.