“No Shave November” is quickly approaching. As your clients begin to grow those winter beards – we have some tips for you to upservice your male clients with add-on beard trims.

When your client’s beard begins to grow, skin can become itchy and irritated. This is an opportunity for you to offer a hot towel treatment and recommend a good beard tonic. Keeping what’s underneath the beard healthy is key to successfully growing a beard. Multi-purpose beard and skin oils are essential.

Most men growing beards don’t want to hear the word ‘trim.’ Change your verbage to ‘sculpt’ and educate them on the importance of bi-weekly appointments and proper at home maintenance. Big, full beards come from depth, not length.

As a professional, here are a few quick tips for a successful beard trim.

• Begin with a clean, dry beard; and brush the beard downwards with a boar brush.
• Take a moment and decide on a shape and length of the beard/scruff. If you are having trouble creating a shape, use a white pencil to block out areas to see different perspectives.
• Use a trimmer designed for beards and start with a guard one size longer than you need – you can always go back in with a shorter guard. Begin at the bottom of the beard and gently work upwards in small scooping motions. Move the trimmer in various directions and angles to get every hair. The area around the mouth and chin has the strongest hair growth, so spend time on those areas. Pay extra attention to less dense areas.
• For trimming sideburns and the lip/mouth area or for creating sharper lines, use the trimmer without a guard. For tough beards, use a wet shave to create edging and lines.
• Always be certain to blend at the ear and jaw.

Check out this awesome video from@beardbrand. We especially like the thorough consultation, how the barber gives his client blow dry lessons and how he ‘covers the news’ on the retail product when he is using it. These are all great ways to guarantee your client will keep coming back!